The Tenfold Journey
With humble beginnings in a Inner South suburb of Sydney, Ibrahim Chahal & Mohammad Quadan began the Tenfold dream.
It was time to put pen to paper and develop the resources needed for the My Prayer initiative. This phase took almost 5mths to complete, in order to ensure longevity of the resource itself.
After months of planning and preparation, we spend 16hrs on set shooting the Step by Step guide to prayer videos! With a a team of 14 people, we managed to record over 1hr of solid content which will be viewed over 10million times to date!
With the final promo video shoots and last edits and touches, the project is almost ready to launch! After 11mths of planning, developing, filming and refining the entire team is eager to start distributing the My Prayer Packs!
The entire My Prayer Step by Step video tutorials go live on Youtube! With hundreds of people sharing it on their own channels, it didn’t take long for us to reach over 8million views alhamdullillah!
This was our first distribution and we couldn’t have been more excited! We blanketed Sydney & Melbourne with My Prayer packs, handing them out for FREE to individuals and organisations!
Tenfold hold it’s first children’s Learn to Pray workshop in Sydney, Australia!
With the My Prayer product being distributed and organically growing, it was time to shoot our next video. Many people didn’t really know how to perform the Janazah prayer and understand the ins and outs of a prayer that is performed daily in Masjids across the world.
Now with a global reach, Tenfold managed to distribute over 50,000 My Prayer Packs
With the popularity and use of the My Prayer resources growing internationally, Mohammad & Ibrahim were personally invited to become members of the Electronic Dawah Committee. A group of members who represent countries from all over the world and solely focus on Da’wah projects. Tenfold were humbled by the request and have played an active role serving the global Da’wah community.
With high demand for our resources, we decided to do our first ever fundraising campaign. Filmed in Malaysia with our partners and volunteers, we captured the essence of the product and initiative and present it to the masses in Ramadan 2016!
Within just 4yrs and no marketing funds, Tenfold managed to double it’s distribution size organically….a HUGE milestone for the Tenfold family!
Securing an audience with the Ministry of Religious Affairs (JAKIM) of Malaysia, Tenfold presented solutions for JAKIM to provide tourists visiting Mosques around Kuala Lumpur with an opportunity to learn and be introduced to Islam without the need of utalising much needed human resources of the Mosque. JAKIM were thoroughly impressed with the professionalism and forward thinking approach and agreed to take it to trial in 2019 in shaa Allah
Tenfold launches new Design! Now in it’s 8th year, it was time for our product to evolve and be re-designed. The new colors and packaging were created in order to be presented with a beautiful gift which worthy of such an important pillar of our lives.
After successfully pitching to JAKIM, CEO Mohammad Quadan was invited back to Malaysia to deliver a talk at the iconic Masjid Putra in Putrajaya. Mohammad discussed the importance of supporting Da’wah initiatives and how to maximise the opportunities for Sadqah Jaariyah rewards. Mohammad was also humbled to have a meeting with the Director General of JAKIM where he introduced Tenfold and it’s vision.
Seeing the immense impact the My Prayer product had, Tenfold decided to go 1 step further and create a gift pack which is given to those who recently accepted Islam and for those who have been given hidayah to start practicing their birth religion.
With the increasing number of supporters and popularity within Malaysia, Harian Metro asked to sit down with CEO Mohammad Quadan and Director Bassam Saddik to discuss how a small idea became a global initiative and the importance of start-ups in the Da’wah scene.
With some structure and new focus, the tenfold team managed to distribute the 50,000 in just over 1yr due to the efforts of their partners and volunteers.
One of Tenfold’s community initiatives is to surprise someone with a fully paid ticket to perform Hajj! Our 1st recipient was Umm Mahmoud from Lebanon, who has been working hard running an outreach centre for Syrian refugees, a Qur’an school and looks after her entire family at the same time. Umm Mahmoud was nominated due to her selfless efforts of taking care of those who are in need. May Allah accept her Hajj and bless her. Ameen.
New My Prayer promo video released. This video shows the benefits of learning from and supporting My Prayer, an initiative which has helped millions around the world.
On October 25th 2018, Tenfold held it’s inaugural fundraising event at the Highline Venue in Sydney, Australia. An amazing night with over 300 attendees, who heard moving talks by Sh Bilal Dannoun, Sh Akram Buksh, Ustadha Umm Jamaleddine and more. Over $180,000 was raised in order to support the Da’wah efforts of Tenfold ma shaa Allah!
With a growth strategy at hand and a proven increase in demand and support, Tenfold decided to officially move from a in-home operation to establishing their Head Office in Adelaide, Australia!
Tenfold met with the Islamic Propagation Society International (IPSI) with Tuan Haji Kamarudin Abdullah who is the founder and president of IPSI, along with his staff and team. Discussing the importance of Da’wah and delivering the message of Islam to humanity through knowledge, wisdom and sincerity was the key to success in this life and the next. Amazed with the simplicity of the Tenfold products, IPSI immediately agreed to sign an MoU with Tenfold an become a major distributor in Penang. IPSI will be using the My Prayer and My Belief packs to gift to people who come through their on-going Da’wah outreach programs in and around Georgetown, Penang.
It was a privilege and an honor to be invited to the home of who will have to be one of the most influential Daa’es of our time. Dr Zakir was extremely impressed with the innovative approach Tenfold has take and the level of quality and professionalism their branding and products portray. He said that in the Muslim world we need to have products like this, such a high standard to be used for Da’wah and spreading the message if Islam, presenting it in the best and most beautiful way possible. Tenfold is humbled to be able to collaborate with Dr Zakir Naik and his team moving forward inshaAllah. May Allah bless Dr Zakir Naik and his family for all they have done. Ameen!
With over 1600 tourists visiting the Sultan Qaboos Grand Mosque daily, Tenfold successfully presented the Praise initiative the Director of the Mosque with a welcoming response. Praise is set to kick off in the 2nd half of 2019 in shaa Allah!
With a growing demand for a female prayer resource, Tenfold created a special pack just for women. This will be available in October 2019 in shaa Allah!
Tenfold were on the ground assisting masjids with resources for the influx of visitors who were paying their tributes to the victims of the Christchurch attacks and curious to know more about Islam. Over 1000 My Prayer Packs were distributed Auckland and Christchurch from within the Mosques that were attacked. We ask Allah to accept the martyrs in Al Firdaous. Ameen
Hows this for a collaboration…. A Learn to Pray Workshop for converts to Islam which involved 3 organisations: 1. Kuraby Mosque (Facilities and Resources) 2. Brisbane Muslim Fellowship (Conducted the Workshop) 3. Tenfold supplied the My Prayer Resources We are so humbled to be able to be part of teaching someone how to pray through our product! Just seriously, imagine being able to help teach someone how to pray…just think about all the rewards you will rack up…its mind blowing tbh 🤯
In partnership with the Islamic Council of Hong Kong, Tenfold prepared and supplied resources for a Learn to Pray workshop in downtown Hong Kong.
Wow! 170,000 My Prayer Packs distributed to over 38 countries. We ask Allah to bless all those who have supported this initiative. Ameen
A new milestone for Tenfold, announcing the future launch of their children’s product lines to be released in November 2019 in shaa Allah!
Tenfold are proud to announce the completion of Masjid Abdullah sponsord by Tenfold in Ethiopia